Projects
Welcome to Rito’s showcase of creative-strategic vision brought to life through high-impact execution. Rito de-risks high-ambiguity work by leading and integrating Product, Brand, UX & Engineering to deliver flagship experiences. Each project highlights cross-functional strategy, execution and end-to-end ownership—from defining the problem and narrative to designing, building, and shipping systems that stand out in the real world.
Project Highlights
RitoSwap: Musical Multi-chain dApp & Multi-modal AI Game Experience
RitoSwap is a production-quality flagship showcase: a musical multi-chain dApp paired with an agentic, multi-modal AI game experience called 'RapBotRito' in the likeness of Rito's known musical persona, Rito Rhymes. It's a massive solo-build, architected and executed by Rito, integrating product, brand, UX, and full-stack engineering at the scale of a small team of specialists. Shipped as an ecosystem of four web properties including a dedicated documentation site. Open sourced on GitHub.
NYT-Featured Fansite for Fashion Icon Caroline Vreeland
End-to-end production of a New York Times recognized fansite for fashion icon and musician Caroline Vreeland, organically reaching 100k hits in a year, and currently powered with lean and robust Next.js architecture designed to function like a CMS with minimal overhead.
Contributions to Major Open Source Software (OSS) Projects
Rito has shipped high-visibility and often site-wide improvements to the flagship websites of major open source ecosystems serving millions of developers and software professionals each year. These projects are held to strict review standards, and his contributions focus on enhancing usability, clarity and consistency where it matters at scale, particularly on mobile devices.
End-to-End Management of Wearable Tech Used by Celeb Fashion Designers
An end-to-end wearable tech pilot where Rito orchestrated the branding, design, production, and deployment of dynamic QR dog tags alongside a custom platform for real-time management; used by celebrity fashion designers in a future-forward fashion show and worn by internationally published models.
Strategic Brand Repositioning for Industry Pioneer
From 'NFT Guy' to multi-disciplinary civic hacker and business leader, Rito lead and executed a full-scale personal brand repositioning for leading software pioneer William Entriken, aligning legacy assets with a future-proof identity and a PR-ready web platform to diversify audience reach across web3, finance, cybersecurity, and civic tech.
Global Press Coverage for Call of Duty Quality Assurance that Led to Game Studio Fixes
Rito turned quality assurance work into an infotaining content campaign receiving global press coverage by major gaming news outlets and resulting in the game developer fixing the issues publicized.
Co-Authoring ERC with a Blockchain Legend
Collaborated on a game-changing Ethereum blockchain standard (an ERC) alongside a legendary blockchain pioneer, William Entriken, to push for industry-wide adoption.
Testimonial
This guy is a strategic thinker and marketing planner & doer.
60-page deck to define your product image? no problem
Pitch your project to a committee, who doesn't even know what they want? you got it
Go from zero-to-guru in a month to understand your market in technical niche detail? done
Self-starter, comes back with solutions before you've specced the problem? on it
I've personally seen him deliver each of these. So money. And has full product turns under belt.
