Projects
Welcome to Rito’s showcase of strategic vision brought to life through high-impact execution. As a Strategic Synthesis Specialist who operates as a Full Stack Product Brand and UX Strategist, Rito leads with end-to-end ownership and multidimensional thinking to turn ambitious ideas into scalable systems with both cultural and technical relevance. Each project tackles complexity with clarity and shows how structured vision becomes scalable leadership in the marketplace.
Project Highlights
NYT-Featured Fansite for Fashion Icon Caroline Vreeland
End-to-end production of a New York Times recognized fansite for fashion icon and musician Caroline Vreeland, organically reaching 100k hits in a year, and currently powered with lean and robust Next.js architecture designed to function like a CMS with minimal overhead.
End-to-End Management of Wearable Tech Used by Celeb Fashion Designers
An end-to-end wearable tech pilot where Rito orchestrated the branding, design, production, and deployment of dynamic QR dog tags alongside a custom platform for real-time management; used by celebrity fashion designers in a future-forward fashion show and worn by internationally published models.
Global Press Coverage for Call of Duty Quality Assurance that Led to Game Studio Fixes
Rito turned quality assurance work into an infotaining content campaign receiving global press coverage by major gaming news outlets and resulting in the game developer fixing the issues publicized.
Strategic Brand Repositioning for Industry Pioneer
From 'NFT Guy' to multi-disciplinary civic hacker, Rito lead and executed a full-scale personal brand overhaul for leading software pioneer William Entriken, aligning legacy assets with a future-proof identity, integrated CMS synchronization, and a PR-ready platform to diversify audience reach across web3, finance, cybersecurity, and civic tech.
Co-Authoring ERC with a Blockchain Legend
Collaborated on a game-changing Ethereum blockchain standard (an ERC) alongside a legendary blockchain pioneer, William Entriken, to push for industry-wide adoption.
Testimonial
This guy is a strategic thinker and marketing planner & doer.
60-page deck to define your product image? no problem
Pitch your project to a committee, who doesn't even know what they want? you got it
Go from zero-to-guru in a month to understand your market in technical niche detail? done
Self-starter, comes back with solutions before you've specced the problem? on it
I've personally seen him deliver each of these. So money. And has full product turns under belt.
