Creative

Authoritative

A Multi-Disciplinary Visionary

Product Strategist

Meet Rito

You can think of Rito as a creative-strategic powerhouse at the intersections of product, brand, UX & technology where he operates as a fractional Chief Integration Officer turning vision and complexity into scalable market leadership.

With a background of synthesizing domains and bridging the gap between specializations, he holds a Master’s in Human–Computer Interaction and brings over a decade of experience leading startups and building digital products with his own hands. Rito doesn’t just cross disciplines—he connects them with purpose... to solve complex business challenges.

RitoVision is his hybrid full-stack studio, consultancy, and fractional C-suite partner vehicle architecting both the strategy and the code that powers cross-functional growth engines.

Rito posing in a suit looking at viewer with monitors behind him

A Creative Strategic Authority

Rito's eclectic work has been featured in high-profile media outlets including The New York Times, ScreenRant, and U.Today, and he's been profiled in feature interviews on NYC's Flagship 77 WABC radio and Stockhead magazine showcasing his thought-leadership in technology and charismatic poise.

He consistently demonstrates profound insight and creativity across diverse fields. This includes speaking (and even rapping) on live radio about culture and technology; co-authoring a blockchain standard with William Entriken (the pioneering architect of ERC-721 NFTs); designing wearable tech showcased by celebrity fashion designers; leveraging global press coverage to spur a AAA studio to patch bugs in the multi-billion-dollar Call of Duty franchise; and spearheading end-to-end platform development for high-profile individuals.

Rito tinkering with a robot with his hands and tools

Built for the Product Lifecycle

Rito operates in the critical space between strategy and execution, where direction matters most and imagination needs solid grounding. Whether as a strategist defining roadmaps, a hands-on builder coding MVPs, or an auditor rescuing stalled products, Rito delivers authentic direction that harmonizes vision, product-market fit, and audience connection to deliver measurable business outcomes.

What can RitoVision do for you?

Driving Market Leadership Across the Product Lifecycle

Command the Market Narrative

You're not just building a product—you're building a category. Let’s crystallize your narrative, harden your UX, and engineer a presence that commands attention in the markets that matter.

Pivot From Stuck to Scaling

When growth flatlines, we don't guess, we dissect. Together we’ll surface friction, rebuild alignment, and drive toward renewed velocity with clarity and precision.

Vision & Strategy Alignment

When complexity and moving parts aren’t working together, let’s turn them into a focused roadmap—aligning product, brand, and go-to-market strategy into one clear direction.

New Product Incubation

Ideas are easy. Strong foundations & scaled execution are rare. From whiteboard to traction, let's architect and ship with intent, rigor, and readiness.

Product Due Diligence & Insights

Before you commit millions—or even your time—you need a surgical read on feasibility, UX, and product-market timing. Let’s sharpen your edge before you make your move.

See what we can do together

Proof of Influence

A snapshot of Rito's presence across worlds

NYT‑featured Platform for Celebrity Fashion Icon Caroline Vreeland

Rito independently created a tribute fansite for fashion icon and singer Caroline Vreeland—great granddaughter of legendary Vogue editor Diana Vreeland—that unexpectedly earned a spotlight in The New York Times where it was presented and directly linked by the editor to strategically convey her claim to fame in the introduction. Built with vision and care, the platform drew over 100,000 organic hits in a year and received a heartfelt response from Caroline herself.

Learn more about the project

“Oh Rito. Sweet, sweet Rito. You are so lovely that you would take the time to build this beautiful site. I feel really loved, and I'm really grateful. Thank you so much for your support and for the time you spent doing that”

-Caroline Vreeland

Celebrity Fashion Icon & Singer

Live Radio Feature Interview & Rapping About Tech Topics on NYC's Flagship 77 WABC

The Other Side of Midnight with Frank Morano

Rito joined The Other Side of Midnight with Frank Morano for a one-of-a-kind live segment—offering sharp, insightful, and at times humorous takes on blockchain, the metaverse, and digital culture, while delivering improvised rap responses on air. A rare demonstration of true infotainment, broadcast across New York, even naming the episode in his honor “Insane in the Blockchain”.

Check out more of Rito's press coverage or his live performances.

Strategic Brand Repositioning for Pioneer William Entriken AND Co‑authoring an ERC with him

Rito partnered with William Entriken—the visionary behind the first mainstream standard formalizing the term “NFT”—to co-author a new ERC called Universal Asset Signing. After six months campaigning side by side to gain a foothold, the adoption hurdles laid bare a deeper truth: tackling this space demands a rare kind of multidisciplinarity. That realization led Rito to spearhead a strategic brand repositioning of William from “the NFT guy” into a polymathic civic hacker and businessman, culminating in the launch of WilliamEntriken.net.

Learn more about these two projects

Testimonial

This guy is a strategic thinker and marketing planner & doer.

60-page deck to define your product image? no problem

Pitch your project to a committee, who doesn't even know what they want? you got it

Go from zero-to-guru in a month to understand your market in technical niche detail? done

Self-starter, comes back with solutions before you've specced the problem? on it

I've personally seen him deliver each of these. So money. And has full product turns under belt.

-Source-

William Entriken - Lead Author of ERC-721 and key pioneer of the multi-billion dollar NFT eco-system

Wearable Tech Powers a NYFW Fashion Show with Celebrity Designers & Published Models

In a pilot run for Jumptag Club, founded by Rito, he led end-to-end brand and product development of app-controlled wearable QR jewelry—originally a customizable Web3 wallet, evolved into a universal connector for anything online. The product debuted as the centerpiece of an interactive New York Fashion Week show, where guests scanned the jewelry worn by models styled by celebrity designers like Romeo Hunte and Pamela Dennis.

Dogecoin Foundation Shouts Rito Out AND he Performs with Grammy Winner Damon Elliot

After connecting directly with the Dogecoin Foundation and learning first-hand about their roadmap, Rito performed at crypto music festival Dogepalooza with two original sets. One featuring the first-ever rap NFT on Dogecoin, the other a laymen-friendly roadmap breakdown entirely in spoken word verses. The Foundation later tweeted about his performance, and U.Today published a story about it. Rito also hit the stage impromptu with Grammy-winning producer Damon Elliott, ending the set with a mic-breaking moment.

Check out the article in U.Today or see more Rito in action with mic in hand!

Nominated as Contributor of the Year in 3 Categories by HackerNoon

Rito posing in a Doge mask.

Rito was recognized by HackerNoon’s Noonies awards as a Contributor of the Year nominee in three distinct categories—Metaverse, Music, and Humor. The nominations highlight his cross-disciplinary impact at the intersection of emerging tech and culture, blending product insight with creative storytelling. He was in strong company, nominated alongside Web3 builders, fintech journalists, and contributors to major outlets like Forbes and Cointelegraph.

Check out more of Rito's press contributions

Infotaining Call of Duty Content Gets Global Coverage AND Game Studio Addresses Issues

Samples from the Campaign

Rito gained significant media attention from the leading gaming news outlets like ScreenRant and Dexerto for a series of infotaining videos showcasing bugs within Call of Duty: Warzone. The coverage ultimately prompted the major game studio behind it to fix the publicized issues.

Check out the full case study or see more of Rito's press coverage

Co-Brands

RitoVision is Rito's hybrid studio and consultancy delivering creative-strategic digital solutions and software development.

Rito Rhymes is Rito's infotaining musical persona. You may notice significant overlap with RitoVision content here, especially given its application in the technology sector. RitoRhymes.com is the dedicated platform for this distinct brand and features a full catalogue of infotaining musical anthems and a voice and vibe more satirical and amusing. Proceed with caution!

Ritography is Rito's multimedia art and content creation studio. It's where he channels his creative energy into photography, modeling, video editing, animation, and more. The spirit of Ritography lives throughout RitoVision’s web presence—shaping its creative assets, visual storytelling, and overall art direction.